Our Media & X-Periences business creates content and activities that extend beyond our pageants, building channels for real-time brand engagement between our brand and audience.

Strategies for this Business Segment:

• Creating Tangible Activities: We organize events like concerts, Meet & Greets, roadshows, and product launches, leveraging our signed artists and beauty queens with strong fan bases.

• Producing Online Programs and Content: This includes variety shows, livestreams, behind-the-scenes content, Q&A sessions, and live commerce events that generate direct revenue.

• Developing a Live Experience Platform: We’re preparing to expand into online ticketing systems, paid streaming, NFT tickets, and fan clubhouses.

• Connecting with Social Causes: We engage in CSR activities, Soft Power projects, and cultural campaigns.

Examples of Past Activities:

• The “Engfa Mahachon” concert, which generated viral buzz and massive sales.

• The MGT x Rabiab Watasil project, which tapped into popular social trends.

• Live Streaming shows from international beauty queens during their training camps.

This business segment generates new revenue streams through experiential offerings, further positioning the Miss Grand brand as a leader in the integrated Soft Power entertainment industry.