MGI leverages the popularity of the Miss Grand platform to develop products under its proprietary brands, including Miss Grand, MGI, and NangNgam. We’ve also built a robust retail business focused on efficiently and modernly delivering high-quality products in the Health & Beauty, Food & Beverage, and Lifestyle Products categories to consumers.

Beyond distributing our own brands, MGI operates a Trading Retail business through the MGI Shop platform. This functions as a comprehensive online store, offering products from commercial partners and other brands via various company channels, including online platforms (Website, TikTok Shop, Shopee, Lazada), TV Shopping, Live Commerce, and Telesales.

MGI Shop also acts as an Affiliator, promoting and boosting sales for other brands or product owners through a commission system. This expands market opportunities for our partners while fostering sustainable shared revenue. MGI is therefore more than a product manufacturer—we are a business partner truly connecting brands, products, and consumers under the concept of “Experiential Commerce.”

MGI Product Portfolio:

• NangNgam Brand: Skincare, serums, sunscreens, and other skincare products, emphasizing patented innovative formulas and the “beauty queen” image.

• Finverr Brand: Perfumes and personal fragrances, targeting new-generation consumers seeking unique scents.

• MGI/NangNgam Food Products: Crispy gourami chili paste, coffee, fermented fish sauce, etc., leveraging the fame of our beauty queens for communication and sales.

Distribution Channels:

• E-commerce Platforms: TikTok Shop, Shopee, Lazada, MGI Shop

• Social Commerce & Live Commerce: Facebook Live, Line OA

• TV Shopping / Call Center / Telesales

• Distributor & Affiliate Channels

The company aims to drive its brands into international markets in the future and generate sustainable commercial revenue, with Soft Power as a core principle for market expansion.