Miss Grand International Public Company Limited (MGI) officially announces its strategic roadmap for Miss Grand Thailand 2026, operating under the new concept “Grand Evolution.” This marks a significant revolution aimed at recruiting high-quality talent for the business and entertainment sectors. Scheduled throughout March 2026, the pageant focuses on generating commercial revenue while promoting Thailand’s Soft Power on the global stage.
This year, MGI shifts its paradigm from a traditional beauty pageant to a High-Potential Talent Recruitment Platform. Adhering to the 4B Criteria: Body, Beauty, Brain, and Business, the goal is to find “Ready-to-Work” individuals who can immediately convert engagement into tangible business revenue. Additionally, the “Grand Voice Award” project launches under the theme “Golden Grand: The Timeless Song,” expanding the business into the timeless music and entertainment market.
The success of this year’s pageant is driven by powerful alliances with leading private sector entities, reflecting confidence in MGI’s platform to create business value:
Super Grand Sponsor: The Company has reached a major agreement with 7th Street, a leading Thai clothing brand led by Khun Aom Phaksupas Phetviwat. As the official main sponsor with a budget of 30 Million THB, this collaboration aims to establish a “Street Luxury” image through the special “7th Street x Miss Grand Thailand 2026” fashion show, blending Thai brand potential with modern beauty queen influence.
Official Hotel Partner: Grand Richmond Stylish Convention Hotel is appointed as the Official Hotel and main camp venue, providing premium accommodation and comprehensive convention centers to support all pageant activities.
The contest is powered by the strong “Grand Ecosystem” model, featuring partners across various industries:
Beauty & Health: The Grand Clinic, Nana Plastic Surgery Hospital (South Korea), Ratcha Life (Hya Booster Serum), Cathy Doll, and Baby Bright.
Consumer Goods: Fresh and Soft and Boya.
Service & Lifestyle: TQM Insurance Broker, MGI Hall, and TikTok, a key partner in driving Live Commerce strategies for real-time revenue generation.
These alliances not only ensure financial stability but also concretely expand Business Opportunities between the organization and the private sector.
A key mission is elevating the pageant industry as a macro-economic driver. MGI has selected “Pattaya City” as the Host City for activities from March 8 – 18, 2026. This collaboration focuses on promoting tourism and culture through high-end events, such as the Rama V era-themed Welcome Reception and the Central Region Ethnic Costume Competition, tangibly presenting Thai Soft Power to international eyes.
